Port Perry Dragon Boat Festival June 16, 2012

This was a very new, unique, and exciting process to create the team jerseys for the Port Perry Dragon Boat Festival in June of 2012.

The process is called sublimation "anything goes." This order was interesting because the team had no logo and only specified that the logo was to support breast cancer, to be the colour pink, and to use a moisture wicking fabric.

I directed the team to a website with stock designs and made some suggestions for what they might want. I found a design with an interesting layout using the pink ribbon and vertical white-to-pink colour fading. I then contacted a couple of suppliers, who have sublimated orders in the past for Prism, to give the team jersey style options. A short sleeve, v-neck, loose fit was requested.

Size samples from the supplier's stock arrived for the individuals to try on. Because this was a custom order the samples came in various colours. Some individuals were out of town and sizing needed to be decided by using the size chart from the supplier. While sizing was being determined, the artwork was still being discussed and created.

The company printing the shirts also helped in the creative process. They used some of the stock designs in their system. A Black dragon was added for dramatic effect on the back of the shirt and the team name was located on the sleeves. A few edits with fonts and colours were made and in total four proofs came in before final approval.

Once the proofs were approved the production could begin. The art/design creation took four weeks and the printing process takes 6-8 weeks. The result was amazing, the team looked great with many comments and compliments on the design.


We were contacted by the Kawartha Lakes Fire Rescue Department and asked to quote on various logos. I was then contacted by captains from each station and clothing was chosen ie: t-shirts, hoodies, and jackets. The artwork needed to be provided in a computerized format, ie: pdf or jpeg for embroidery, and vector or Corel format for screen printing and promotional products.

After discussing the requirements a quote was submitted by Prism and approval was given by the Fire Rescue clothing committee. The logo then needed to be digitized in full colour for the embroidery purposes. Multiple thread colours were chosen which were best suited for the logo. A sample was stitched for approval and several edits were made before the logo was finalized.

One station decided to embroider a ghost logo "tone on tone." They were not charged an edit fee because it was only a thread colour change.

An edit was required for screen printing a 1-colour logo, to be placed on the left side of their chest. Screen printing offers a more economical option for large print or when printing multiple locations. ie: 2 inch FIRE RESCUE text on the back of a t-shirt.

Once all the logos have been created and approved, it makes the repeat order process quick and easy. The only thing required is clothing sizes. Samples of the clothing are provided to ensure a proper fit. Once an order is placed by the clothing committee an estimated delivery time is given. This is approximately 2 weeks depending on supplier stock and production schedules.


Cambridge Suites

Cambridge Suites Hotel in Toronto first came to us in 2003, for a promotional idea and we have been working with them ever since. We have enjoyed coming up with promotional ideas to suit each event they may have been hosting or attending. The hotel once held a women in business conference, so together with the hotel staff, we came up with the compact makeup mirror idea. The logo looked really sharp on the shiny silver, and was a perfect fit for the event. As you can see by the picture, Cambridge Suites changed their logo. They provided us with the correct artwork, therefore making the transition from one logo to the other a smooth process.

Cambridge Suites
Cambridge Suites